Wired Trends, ọrụ Wired Italia na mmekorita ya na Ipsos, na-alọta site na Nọvemba 29 ruo Disemba 2, 2021. Usoro nke nzukọ dijitalụ raara nye isiokwu isii dị iche iche: mgbasa ozi, ego, mgbanwe ike, azụmaahịa, nkwukọrịta na mkpuchi.
Usoro ekwentị edobere 2022, ngo nke Ịtali wiring na mmekorita ya na ipss, bu n'obi ịgwa usoro ọhụrụ nke ga-eji mara afọ na-abịa. Ụtọ nke ọdịnihu ga-abịa, yana usoro nzukọ dijitalụ, site na Nọvemba 29 ruo Disemba 2, 2021, raara onwe ya nye isiokwu isii dị iche iche: mgbasa ozi, ego, mgbanwe ike, ire ere, telivishọn mi Garantía.
Wired Trends, ugbu a na mbipụta nke ise ya, bụ ọrụ emepụtara na mmekorita ya ipss, Onye ndu ụwa na nyocha ahịa, nke ka bipụtara mbipụta ọhụrụ nke Ọmụmụ ihe gbasara ụwa niile 2021, nke na-enyocha echiche n'ọtụtụ isiokwu dị na mba iri abụọ na ise, gụnyere Ịtali, sitere na ndị tozuru okè ruo na akụ na ụba na-apụta na gụnyere ọnọdụ ndị a na-amụtụbeghị mbụ (Kenya, Nigeria).
A raara nzukọ nke mbụ nye mgbasa ozi ma ga-ewere ọnọdụ na Nọvemba 29 site na 11 ruo 13: mmụba nke usoro dijitalụ n'ihi ọrịa na-efe efe. Ha doro omume ndị na-azụ ahịa na nhọrọ nke ọdịnaya ha na-eji na ule nrụgide n'ezie, na-akwalite mgbanwe ndị yiri ihe a na-apụghị ịgbagha agbagha: mpụta nke nyiwe dị ka usoro maka ịhazigharị mmepụta na oriri nke na-enweta ala n'ahịa, na-enweta ohere site na nkwanye, nchịkọta. nke egwuregwu ịntanetị na ike nke igwe egwuregwu, bulimia kwupụta vidiyo dị mkpụmkpụ, ụzọ ọhụrụ maka data na-enye ohere mgbasawanye ọhụrụ maka ụdị.
Ndị ọbịa nke ụbọchị mbụ a: Nicola Neri, Onye isi nchịkwa nke Ipsos; Veronique Diquattro, Isi nke European Revenue, DAZN; Elena Gaiffi, Onye isi oche nke Labourplay; Nora schmitz, Onye isi nleba anya ndị na-ege ntị na mmepe mgbasa ozi na Ipsos; Federica Fragapane, onye na-emepụta ihe ọmụma; Bruno Bertelli, Global CCO Publicis n'ụwa nile, CCO Publicis Groupe Italia; Alice Avallone, Digital strategist na netnography; Luca Balestereri, prọfesọ nke akụnụba na njikwa mgbasa ozi na Luiss.
Kama, anyị ga-ekwu maka ya ego Nọvemba 30, 11-13: Site na blockchain ruo na ọgụgụ isi, ụwa nke ego na-ejikọtawanye na nke teknụzụ. Usoro ohuru nke a na-eme n'ahịa ego, na-ekelekwa ọnọdụ nke European Directive na ugwo ọrụ PSD2 (Payments Service Directive 2), na mgbanwe site na ụlọ akụ mepere emepe na-emepe ego, na-ebute mmepe nke mmekọrịta. n'etiti usoro ụlọ akụ na onye na-eme ihe nkiri fintech kwupụta ọhụụ nke gburugburu ebe obibi nke ga-emetụtawanye usoro oriri na ịnweta kredit nke ụmụ amaala, ụlọ ọrụ na ụlọ ọrụ.
A ga-atụle isiokwu ndị a na ihe ịma aka na ohere nke mpaghara etiti maka ịmaliteghachi akụ na ụba ụwa: Luca Fantacci, Co-director nke MINTS nnyocha unit - Monetary Innovation New Teknụzụ na Society nke Baffi Carefin Center; Stefania Conti, Director nke Business Development Financial Services na Ipsos; Pietro nwa, Senior Policy Adviser na Sustainable Finance Forum; Alexandre Longoni, onye na-ahụ maka mpaghara Fintech Milan; Andrea Zorzetto, Ịtali na-ahụ maka Onye Mmekọ nke Plug na Play; Camilla Cionini Visani, General Director nke ItalianFintech; Michele Lanotte, Onye isi ọrụ nke Milano Hub, ngalaba teknụzụ ego nke Bank of Italy na Giovanni Sandri, Onye isi obodo BlackRock Italia.
Ọzọkwa na November 30 site na 15 ruo 17 p.m. anyị ga-ekwu okwu mgbanwe ike, dabere na megatrends atọ na-eduzi ya: decarbonization, electrification and digitalization. Mgbanwe ngwa ngwa na-arịwanye elu nke chere mkpa dị iche iche na mkpa dị iche iche site n'otu obodo gaa na mba ọzọ, na-eji nwayọọ nwayọọ na nkwụsị nke, dị ka nsonaazụ doro anya nke COP26 na-adịbeghị anya, nwere ike igbochi mgbanwe ahụ gaa n'ụdị ume ike na-adịgide adịgide. N'echiche a, iji kwado ọganihu nke usoro ahụ, ọtụtụ n'ime ijeri euro 750 nke atụmatụ EU na-esote ọgbọ nke European Commission malitere na nso nso 70 ijeri euro nke ngụkọta nke ihe dịka 235 nke PNRR - National Plan Recovery and Resilience. , nke ndị omeiwu Ịtali kwadoro na njedebe nke April, bụ maka ọrụ "mgbanwe ndụ ndụ na mgbanwe gburugburu ebe obibi." Ohere pụrụ iche ma eleghị anya nke a na-apụghị dochie anya maka mmepe na-adigide nke mba ahụ.
Ndị ọbịa na nzukọ a: Massimiliano Garri, onye nduzi nke ihe ọhụrụ na ngwọta ahịa nke otu Terna; Nando Pagnoncelli, Onye isi ala nke Ipsos; Nicola Armaroli, onye isi nyocha na CNR na onye otu National Academy of Sciences; alessio colombo, CEO na ngalaba-nchoputa nke Ricehouse; Alessandro Armillotta, CEO nke AWorld; Anne-Sophie Corbeau, Onye nyocha zuru ụwa ọnụ na Center on Global Energy Policy, ọkachamara na ahịa gas eke zuru ụwa ọnụ; Thomas Kostigen, onye edemede America na onye nta akụkọ n'etiti ndị ọkachamara kachasị ama na gburugburu ebe obibi na mmepe na-adịgide adịgide.
Garantía bụ isiokwu nke nzukọ nke atọ a na-ahazi maka December 1 site na 11 ruo 13: ma ọ bụ banyere ịbanye n'ahịa njem ma ọ bụ mpaghara nchekwa ọha, ọdịnihu nke ụwa mkpuchi gụnyere ijikọta na ịnye ndị ahịa ya ọrụ ọhụrụ, karịsịa ekele. mgbanwe nke ụdị akụ na ụba na mmekọrịta n'etiti ụlọ ọrụ mkpuchi na akụkụ ndị ọzọ. Mkparịta ụka banyere mgbanwe dị ukwuu nke ụwa a na-eche ihu na otú mgbanwe a si emeghachi omume na-agbanwe agbanwe mkpa na ọchịchọ nke ndị ọrụ na mmasị otu.
Ha ga-ekwu maka nsogbu ndị a. Alberto Onetti, onyeisi oche nke Mind the Bridge; Laura Grassi, onye nduzi nke Fintech na Insurtech Observatory nke Politecnico di Milano; Giacomo Lovati, onye nduzi nke Beyond Insurance na UnipolSai Assicurazioni Spa; Carlo Alberto Carnevale Maffe, osote prọfesọ nke omume nke Strategy na entrepreneurship na SDA Bocconi School of Management; Matteo Carbon, onye nchoputa na onye nduzi nke IoT Insurance Observatory; Ilaria UgentiOnye ndu aha ụlọ ọrụ.
Ọzọkwa na December 1, site na 15 ruo 17 p.m., anyị ga-ekwu maka ya ire ere: site na mmetụta nke ọgụgụ isi mmadụ, ruo n'iji nnukwu data eme ihe, site na ngwọta eziokwu agbakwunyere na blockchain, echiche nke ụlọ ahịa, nke ire ere, dara n'echiche mbụ ya. The evolushọn nke sociocultural ụdị akwalite site na nkà na ụzụ ọhụrụ emewo kwadoro mwekota n'etiti dijitalụ na anụ ahụ, na-ekwe ka a ọhụrụ echiche nke retail nke na-egosipụta n'oge ọkọnọ yinye, na-agbanwe ụkpụrụ ụlọ na nzube nke isi ihe nke ire ere, na-anya nyochaa nke usoro mmekọrịta na ahụmịhe onye ọrụ, na-egosipụta mkpa ọ dị ịtụgharị uche na ọrụ ndị ahịa na nyochaa ụlọ ọrụ ụlọ ọrụ.
Ndị ọbịa nke ụbọchị a: Paul Picazio, na-ahụ maka mmepe nke Shopify na Italy; Roberto Liscia, onyeisi oche nke Netcomm; Valentina pontiggia, Onye isi nke Observatory of Digital Innovation in Retail Trade na nke B2c Electronic Commerce Observatory of the Polytechnic of Milan; David Parma, Onye Mmekọ Ijikwa Ipsos Strategy3; Marco Zanardi, President Retail Institute; Davide Bartolucci, nchoputa na CEO nke Shado; Federico Cavallo, onye isi okwu ọha na mmekọrịta mgbasa ozi na Altroconsumo; Lorenzo Cappannari, CEO nke AnotheReality.
A na-arara nzukọ ikpeazụ maka ngalaba ahụ telivishọn ma ga-ewere ọnọdụ na Disemba 2 site na elekere 11 nke ụtụtụ ruo elekere 13 nke abalị. N'ahịa nkwukọrịta Ịtali, 2020 bụ afọ ndekọ maka ọnụọgụ okporo ụzọ data yana maka mmetụta ntinye ego na ịgba ụgwọ. Otú ọ dị, n'otu oge ahụ, nkwụsị nke ntụgharị nke ụfọdụ ndị na-arụ ọrụ ga-ejikọta ya na ọnụ ọgụgụ a dị mma. Nke a bụ ngalaba hypercompetitive na atụmatụ maka mba ahụ, nke mmepe nke netwọkụ dị oke ọsọ na 5G na-anọchite anya ezigbo mma n'ahịa, yana ikike imepụta ohere azụmaahịa ọhụrụ ekele maka teknụzụ dijitalụ: site na igwe ojii. , ruo IoT, site na AI ruo cybersecurity. Otú ọ dị, ohere, na, iji nweta ihe, ga-abụrịrị na-agụnye mgbanwe nke nkà.
Ha ga-atụle ya: David Bedarida, Innovation Manager na Ipsos; Benedetto levi, onye isi oche nke liad; Innocenzo Genna, ọkàiwu pụrụ iche na European atumatu na ụkpụrụ na dijitalụ, asọmpi na liberalization; Nicola Blefari-Melazzi, prọfesọ nke telecommunications na Mahadum Rome Tor Vergata; Helene Ferrari, prọfesọ nke sayensị kọmputa na DiSTA, University of Insubria, na onye nduzi nke STRICT SociaLab, na Francesco Bonfiglio, CEO nke Gaia-X
A ga-agbasa ọkwa niile na ọwa LinkedIn, YouTube na Facebook nke Wired.it na Wired Italia.
Usoro ekwentị edobere 2022, ngo nke Ịtali wiring na mmekorita ya na ipss, ọ dịkwa ike maka nkwado nke ndị mmekọ: Black ojii, DAZN, iliad, atọ, Unipol Sai, Ịrụ ọrụ, Shopify.
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