Wired Trends, aikin Wired Italia tare da haɗin gwiwar Ipsos, ya dawo daga Nuwamba 29 zuwa Disamba 2, 2021. Jerin tarurrukan dijital da aka sadaukar don batutuwa daban-daban guda shida: kafofin watsa labarai, kuɗi, canjin makamashi, dillali, sadarwa da inshora.
Kafaffen yanayin wayar tarho 2022, aikin na Italiya waya tare da haɗin tare da Ipsos, yana da nufin faɗar abubuwan ƙirƙira waɗanda za su fayyace shekara mai zuwa. Dandano na gaba mai zuwa, tare da jerin tarurrukan dijital, daga Nuwamba 29 zuwa Disamba 2, 2021, sadaukar da batutuwa guda shida daban-daban: kafofin watsa labarai, kudi, canzawar makamashi, sayar da sayarwa, sadarwa mi Garantía.
Wired Trends, yanzu a cikin bugu na biyar, wani aiki ne da aka kirkira tare da haɗin gwiwar Ipsos, jagoran duniya a cikin bincike na kasuwa, wanda kawai ya buga sabon bugu na Nazarin Yanayin Duniya 2021, wanda ke nazarin ra'ayi kan batutuwa masu yawa a cikin ƙasashe ashirin da biyar, ciki har da Italiya, tun daga manya zuwa ƙasashe masu tasowa da kuma abubuwan da ba a taɓa yin nazari ba (Kenya, Nigeria).
An sadaukar da taron farko don kafofin watsa labarai kuma zai faru a ranar 29 ga Nuwamba daga 11 zuwa 13: haɓaka hanyoyin dijital saboda cutar. Sun ƙaddamar da halayen mabukaci da zaɓin abun ciki na amfani da su zuwa gwajin gwaji na gaske, inganta sauye-sauyen da ke da alama ba za a iya jurewa ba: fitowar dandamali a matsayin tsarin sake tsarawa na samarwa da amfani da ke cin nasara a kasuwa, zuwa ga samun dama ta hanyar yawo, haɓakawa. na wasan kwaikwayo na kan layi da haɓakar injiniyoyin wasan, bulimia zuwa gajerun bidiyoyi, sabon tsarin kula da bayanai wanda ke ba da sabbin damar faɗaɗa ga samfuran.
Baƙi na wannan rana ta farko: Nicola Neri, Manajan Darakta na Ipsos; Veronique Diquattro, Shugaban Harajin Harajin Turai, DAZN; Elena Gaiffi, Babban Darakta na Laborplay; nora schmitz, Shugaban Ma'aunin Masu sauraro da Ci gaban Media a Ipsos; Federica Fragapane, mai tsara bayanai; Bruno Bertelli, Global CCO Publicis Duniya, CCO Publicis Groupe Italia; Alice Avallone, Digital strategist da netnography; Luca Balestiri, farfesa a fannin tattalin arziki da sarrafa kafofin watsa labarai a Luiss.
A maimakon haka, za mu yi magana game da kudi Nuwamba 30, 11-13: Daga blockchain zuwa basirar wucin gadi, duniyar kuɗi tana ƙara haɗa kai da na fasaha. Hanyoyin haɓakawa waɗanda ke faruwa a cikin kasuwannin kuɗi, godiya kuma ga yanayin da Dokar Turai ta kafa akan sabis na biyan kuɗi PSD2 (Bayanin Sabis ɗin Biyan Kuɗi 2), da sauye-sauye daga buɗe banki zuwa buɗe kuɗi, suna haifar da haɓaka dangantakar. tsakanin tsarin banki da dan wasan fintech zuwa hangen nesa na muhalli wanda zai kara tasiri ga tsarin amfani da damar samun bashi na 'yan kasa, kamfanoni da cibiyoyi.
Za a tattauna wadannan batutuwa da kalubale da damammakin wani yanki na tsakiya don farfado da tattalin arzikin duniya: Luca Fantacci, Co-director na MINTS bincike naúrar - Monetary Innovation Sabbin Fasaha da Society na Baffi Carefin Center; Stefania Conti, Daraktan Ci gaban Harkokin Kasuwancin Kasuwanci a Ipsos; Pietro baki, Babban Mashawarcin Siyasa a Dandalin Kudi mai Dorewa; Alexandre Longoni, alhakin gundumar Milan Fintech; Andrea Zorzetto, Italiya Manajan Abokin Haɓaka na Toshe da Wasa; Camilla Cionini Visani, Babban Daraktan ItaliyaFintech; Michele Lanotte, Babban Jami'in Gudanarwa na Milano Hub, sashin fasaha na kudi na Bankin Italiya da Giovanni Sandri, Shugaban Ƙasa BlackRock Italiya.
Haka kuma a ranar 30 ga Nuwamba daga karfe 15 zuwa 17 na yamma za mu yi magana canzawar makamashi, dangane da megatrends uku da ke jagoranta: decarbonization, lantarki da dijital. Sauye-sauyen gaggawa na gaggawa wanda ke fuskantar al'amurra daban-daban da bukatu daga wannan ƙasa zuwa waccan, tare da tafiyar hawainiya da cikas waɗanda, a matsayin tabbataccen sakamakon COP26 na baya-bayan nan, na iya kawo cikas ga sauye-sauyen tsarin samar da makamashi mai dorewa. A cikin wannan hangen nesa, don sauƙaƙe ci gaban aikin, yawancin Euro biliyan 750 na shirin EU na gaba na gaba wanda Hukumar Tarayyar Turai ta ƙaddamar da kusan Euro biliyan 70 na jimlar kusan 235 na PNRR - Tsarin Farko na Kasa da Tsayawa. , wanda Majalisar Italiya ta amince da shi a ƙarshen Afrilu, an yi niyya ne don manufar "juyin juyin juya hali da canjin yanayi." Dama na musamman kuma mai yiwuwa ba za a iya maye gurbinsa ba don ci gaban ƙasa mai dorewa.
Baƙi a wannan taron: Massimiliano Garri, darektan bidi'a da mafita na kasuwa na rukunin Terna; Nando pagnoncelli, Shugaban Ipsos; Nicola Armaroli, darektan bincike a CNR da kuma memba na National Academy of Sciences; alessio colombo, Shugaba kuma wanda ya kafa Ricehouse; Alessandro Armillotta, Shugaba na AWorld; Anne-Sophie Corbeau, Ƙwararrun Bincike na Duniya a Cibiyar Harkokin Makamashi ta Duniya, gwani a kan kasuwar iskar gas ta duniya; Thomas kostigen, Ba'amurke marubuci kuma ɗan jarida daga cikin fitattun masana a muhalli da ci gaba mai dorewa.
Garantía shi ne taken taron karo na uku da aka shirya yi a ranar 1 ga Disamba daga 11 zuwa 13: ko dai batun shiga kasuwar motsi ne ko kuma bangaren kariyar zamantakewa, makomar duniyar inshora ta hada da hada kai da bayar da sabbin ayyuka ga abokan cinikinta, musamman godiya ga juyin halittar tsarin tattalin arziki da haɗin kai tsakanin masana'antar inshora da sauran sassa. Muhawara game da babban canjin da wannan duniyar ke fuskanta da kuma yadda wannan canjin ke amsa buƙatu masu canzawa da buƙatun masu amfani da ƙungiyoyin sha'awa.
Za su yi magana game da waɗannan matsalolin. Alberto Onetti, shugaban Mind Bridge; Laura Grassi, darektan Fintech da Insurtech Observatory na Politecnico di Milano; Giacomo Lovati, darektan Beyond Insurance a UnipolSai Assicurazioni Spa; Carlo Alberto Carnevale Maffe, Mataimakin farfesa na aikin Dabarun da Harkokin Kasuwanci a Makarantar Gudanarwa ta SDA Bocconi; Matteo Carbon, wanda ya kafa kuma darekta na IoT Insurance Observatory; Ilaria UgentiJagoran suna na kamfani.
Haka kuma a ranar 1 ga Disamba, daga 15 zuwa 17 na yamma, za mu yi magana a kai sayar da sayarwa: daga tasirin hankali na wucin gadi, zuwa yin amfani da manyan bayanai, daga ingantaccen mafita na gaskiya zuwa blockchain, ra'ayin kantin sayar da kayayyaki, ya gaza a ma'anarsa ta asali. Juyin Juyin Halitta na zamantakewar al'adun da aka haɓaka ta hanyar fasaha ta fasaha ya fi dacewa da haɗin kai tsakanin dijital da na jiki, yana ba da damar sabon ra'ayi na tallace-tallace wanda ke nunawa a cikin sassan samar da kayayyaki, canza gine-gine da manufar tallace-tallace, tuki da sake dubawa hanyoyin haɗin gwiwa da ƙwarewar mai amfani, yana nuna buƙatar sake tunani ayyukan abokan ciniki da sake duba ƙungiyoyin kamfanoni.
Baƙi na wannan rana: Paul Picazio, alhakin ci gaban Shopify a Italiya; Roberto Liscia, shugaban Netcomm; Valentina pontiggia, Darakta na Observatory of Digital Innovation a Kasuwancin Kasuwanci da na B2c Electronic Commerce Observatory na Polytechnic na Milan; David Parma, Manajan Abokin Hulɗa na Ipsos Strategy3; Marco Zanardi, Shugaban Cibiyar Kasuwanci; Davide Bartolucci, wanda ya kafa kuma Shugaba na Shado; Federico Cavallo, shugaban al'amuran jama'a da yada labarai a Altroconsumo; Lorenzo Cappanari, Shugaba na AnotheReality.
Taron na ƙarshe an sadaukar da shi ga fannin sadarwa kuma za a yi a ranar 2 ga Disamba daga 11 na safe zuwa 13 na rana. A cikin kasuwar sadarwar Italiya, 2020 shekara ce mai rikodin rikodin yawan zirga-zirgar bayanai da kuma tasirin saka hannun jari kan lissafin kuɗi. Koyaya, a lokaci guda, raguwar jujjuyawar wasu ma'aikata dole ne a danganta shi da wannan adadi mai kyau. Wannan wani bangare ne mai fa'ida da dabarun ga kasar, wanda ci gaban manyan cibiyoyin sadarwa masu saurin gaske da kuma 5G ke wakiltar kyakkyawar dacewa a kasuwa, da kuma ikon samar da sabbin damar kasuwanci godiya ga fasahar dijital: daga gajimare. , zuwa IoT, daga AI zuwa cybersecurity. Dama, duk da haka, wanda, don samuwa, dole ne ya ƙunshi canjin fasaha.
Za su tattauna shi: David Bedarida, Manajan Innovation a Ipsos; Benedetto levi, Babban Darakta na liad; Innocenzo Genna, lauya ƙware a cikin manufofin Turai da ka'idoji akan dijital, gasa da sassaucin ra'ayi; Nicola Blefari-Melazzi, farfesa a fannin sadarwa a Jami'ar Rome Tor Vergata; Helene Ferrari, farfesa a kimiyyar kwamfuta a DiSTA, Jami'ar Insubria, kuma darektan STRICT SociaLab, da Francesco Bonfiglio, Shugaba na Gaia-X
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Kafaffen yanayin wayar tarho 2022, aikin na Italiya waya tare da haɗin tare da Ipsos, Hakanan yana yiwuwa godiya ga goyon bayan abokan tarayya: Black dutse, DAZN, iliad, uku-uku, Unipol Sai, Labourplay, Shopify.
Godiya ga DAGA SU, Abokin ƙirar kayan ɗaki.
