How will I cope in times of economic regression? This is the present day in Milan, the digital preview of the “Rapporto Coop 2022”, which analyzes and consumes Italian products, the trends in risparmio, the evolution of the market and some social attitudes, in a time of complex economic crisis. Not a case to illustrate the report Coop has created a tornado: we lived infatti a very difficult year that has "invited" alla stessa tabola pandemic, climate crisis, war, energy crisis and inflation, tutte agreed to create that one that in the report comes a definite storm Perfect .
Appena sopravvissuti al Covid, ancora circospetti, gli italiani hanno innalzato il livello di atencion sui used if available ad affronare un generalizzato rincaro dei prezzi, which inevitably also involves the filiera del cibo.
the perfect storm
Colpita gives this perfect storm, l'Italy is più vulnerable, with a noticeable increase in poverty, and a middle class in increasing difficoltà. Ma be molte sono voci le su cui yes he will tend to risparmiare (affitti, viaggi, bollette…) sul cibo gli italiani sono menos disposti a renunce I tend to protect the parrot carrello della spesa, risparmiando piuttosto his acquisti di altri beni. The scelte penalizzano inevitably penalizes some category of food, eat and eat gourmet or ready to eat, privileging soprattutto gli alimenti più simple, and cibi base della nostra cucina, characterized by due fundamental quality: Italian and sustainability. Già messi alla prova slab difficoltà del lockdown, gli italiani sono piuttosto disposti a decrease the quantity, but not the quality of the cibo ownerea mettere in atto più virtuosi behavior, like theattention hello waste and the greater inclination to dedicate time for him cibo preparation.
In this worrying scenario, Coop has made an important point, which is based on its own products: an assortment that offers the best integration of Coop's value, sustainability and convenience; A direction that sows and will find all the trends, evidenced by the rapport, di tralasciare nella scelta i prodotti delle marche. A single phase of implementation that, in force, in 2024, will include around 5000 products Coop: a march that all this time if it is a guarantor of quality and if it proposes to defend the potere di acquisto degli Italiani.
